My childhood dream of becoming an Olympic champion was an ambitious dream that was fulfilled - now my dream is to make the best Nordic Sports apparel on the market.
Through my skiing career I learned a lot about sports equipment, apparel and also about business. Physical fitness and outdoor activities are still a very important part of my life.
I bring to the sports industry the same philosophy and high demand for quality and performance as I did to my ski racing.
The mission of the brand carrying my name is to set the standard for product innovation and performance of functional apparel for Nordic sports. The Bjørn Dæhlie brand builds on two simple values. PURE FUNCTION. These two values are something I brought with me from the tracks and they are essential in all our products. We pay attention to the fitting to allow freedom of movement and zoned function.
Enjoy.
Bjørn Dæhlie